An article in The Guardian argues the current financially straitened times could mean a boom in pay-as-you-play gyms. Journalist Rachel Platt looks at recent court cases brought by disgruntled customers fighting traditional gym contracts and the rise of budget gyms opening across the UK. To read more click here
What do you think – are the days of long-contract gyms over? Do gyms need to offer more bespoke services to customers allowing them to pick and chose levels of membership? Could the rise of the budget gym be a positive for fitness professionals?