Industry Confidence – On An Upward Curve


At REPs, we’re always interested in providing our members with the most up to date industry information. As well as producing our own annual surveys, the recently published Fitness Industry Confidence Survey (FCIS), offered interesting content for our sector this year.

 The survey was carried out by insight specialists Leisure-net Solutions, and sponsored by Leisure Industry Week (LIW), with key findings are detailed below:

gym  “Almost half (42%) of Senior Managers across both public and private sectors of the leisure, health and fitness industry are more confident about the future of their business.

“In addition, the industry’s confidence in primary income streams is also up – the figure has risen to over a third (39%) this year, up from 23% in 2010.

Leisure-net Managing Director, Mike Hill, commented: 

 “From the 2012 survey it seems that, while macro economic conditions continue to present problems, for the first time we are seeing light at the end of the tunnel, with most key indicators showing signs of improvement.”

Other key findings included:

“Employment levels for 2013 also look optimistic, with 26% of respondents stating they intend to employ more people compared with only 15% saying they will be employing less.

“Despite the industry’s increasing positivity overall, the FICS highlighted some areas for concern. Senior Managers still believe there will be significant challenges in 2013, including the economy (43%), secondary income streams (29%), member retention (15%) and utility costs (11%).

“Respondents also highlighted competition as a concern for the coming year – only 7% felt competition for business had got easier, where as 59% think things have become harder.”

Follow this link or email for further information about the Fitness Industry Confidence Survey.

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